July 4, 2019

Case Study: How Anvil Group Gets Ahead

Charlotte Lynch by Charlotte Lynch

Anvil Group is a leading global risk intelligence solution, providing crucial support for clients when dealing with a crisis event. We’re pleased to be powering them in their mission to be a one-call comprehensive assistance service, designed to embrace any event that could impact the health, safety or wellbeing of their clients’ personnel. We spoke with SAM power-user Karl Kirkcaldy, Group Head of Intelligence at Anvil, who talked in depth about how they use SAM, why social media is paramount for getting context during a crisis and how speedy alerts can help deliver swift, impactful assistance.

With advanced, technology-led resilience solutions, Anvil can identify relevant threats, warn those affected and prescribe what action to take during a crisis. This is a great fit for SAM, as we are a global disruption monitoring tool, and our ability to use AI to detect crisis events within minutes of occurrence gives them more time to deliver an effective response. Through the speedy alerts and situational awareness that SAM provides, Anvil stay one step ahead so they can push relevant information and solutions to clients. In the case study, we discuss:

  • Multiple Social Media Sources
    Analysing multiple social media sources in one platform makes for easier assessments.
  • Multimedia Gallery
    SAM pulls in images and videos from all platforms to give greater context and situational awareness.
  • Additional Corroboration
    Multiple sources means verification is quicker and easier, as well as a great addition to current information streams.
  • The Importance of Social Media
    Social media is a critical resource for first responders, providing invaluable information to assist their response.

If you’d like to read the full case study and hear, in their own words, why Anvil chose SAM as their social alerting platform then download the PDF below.


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