July 15, 2013

The new User Generated Content

James Neufeld by James Neufeld

UGC (User Generated Content) has a certain connotation. Typically people associate UGC with a silly youtube video or perhaps a viewers comments on a television show. Its worth pointing out the obvious, UGC is not reserved for television viewer comments or the amateur photographer on Instagram. The Users in UGC are now the worlds leaders, athletes, celebrities and industry elite.

Yesterday, Stephen Harper (@PMHarper), the Prime Minister of Canada, announced he would be revealing his cabinet shuffle exclusively via Twitter.

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Today, the Prime Minster announced the entire shuffle one Tweet at a time (see the feed here). In most every Tweet, Harper included the Twitter handle of the newly appointed cabinet member. Most politicians already had a Twitter presence, while others seemly created accounts for the occasion. This to us is a bold statement on the future of communication and press announcements. By announcing via Twitter and including Twitter handles, the Prime Minster is encouraging engagement and cutting out any middlemen in the announcement to his constituents.

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Social networks, like Twitter, are a conduit. UGC content is as good, powerful and meaningful as the ‘User’ who inputs information on the other end. Governments, Monarchies, Brands, Companies, Actors, Celebrities, Athletes, Leaders – This is the New User Generated Content.

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